LONDON UK – Following its launch in May last year, the highly popular Safe Travels stamp from the World Travel & Tourism Council (WTTC), has now been awarded to a remarkable 250 destinations around the world.
WTTC, which has continually been at the forefront in leading the private sector in the efforts to rebuild global consumer confidence and encourage the return of Safe Travels, made history when it launched the world’s first-ever global safety and hygiene stamp, just eight months ago.
The stamp, developed to help restore confidence in travellers and aims to revive the global Travel & Tourism sector which has been devastated by the COVID-19 pandemic, is now being used by many more major countries with Honduras, Belize and Malawi, the latest destinations to join the ever-growing list.
VisitBritain, the tourism agency representing one of the world’s most popular destinations, has also now been recognised through the ground-breaking stamp.
The now globally recognised stamp enables both business and leisure travellers to distinguish destinations around the world which have adopted health and hygiene global standardised protocols – so they can experience ‘Safe Travels’.
This pioneering move by WTTC also received the backing of the United Nations World Tourism Organization (UNWTO), and the launch of global protocols to recover the Travel & Tourism sector has been embraced by over 200 CEO’s including some of the world’s major tourism groups.
The protocols were designed following guidelines from the World Health Organisation (WHO) and the Centre for Disease Control and Prevention (CDC), and taking best practices from WTTC’s Members into account.
According to WTTC’s 2020 Economic Impact Report, during 2019, Travel & Tourism was responsible for one in 10 jobs (330 million total), made a 10.3% contribution to global GDP and generated one in four of all new jobs.