Turkey’s Minister of Culture and Tourism, Mehmet Nuri Ersoy has revealed Turkey’s Tourism Strategy for 2023 at the conference with domestic and foreign press members held in Istanbul Dolmabahce Palace, on September 27, World Tourism Day.
The Minister also showed the new 2020 Advertising Films to be used for promotion of Turkey abroad, developed in accordance with the approaches of the strategy.
Bringing Turkish tourism to a sustainable and income-driven growth model, Tourism Strategy for 2023 aims to welcome more than 75 million tourists and reach a tourism income of 65 billion dollars in 2023, as a result of the studies to be conducted and multi-directional new practices.
Tourism Strategy for 2023, within the scope of targets determined in 11th Development Plan and benefit from the outputs of 3rd Council of Tourism, summarizes the path to the great change and improvement expected to be made in Turkey’s tourism sector. At the press conference, the Minister of Culture and Tourism, Mehmet Nuri Ersoy talked about Turkey’s Tourism Strategy for 2023:
“Turkey is a world leader that offers a wide array of travel opportunities and that is able to meet the ever-changing expectations of today’s tourists. By putting new strategies into practice set forth in Tourism Strategy for 2023, we will ensure that Turkey will advance to the upper league in global tourism market with its tourist number and size of income. We are aiming that more than 75 million tourists will visit our country and reach an income of 65 billion dollars in 2023. We are planning to realize that by increasing the average spending of a tourist and raising the number of average nights from 9.9 to 10 and thus reaching the average level of spending of 86 dollars per night.”
According to the plan, the government will take several concrete steps to attract 4 million more tourists from the Far East, 4.5 million from Central Europe and 3 million from the American continent by 2023.
As part of the plan, the government will increase advertisement budget to $180 million. It will also increase the capacity of several airports, especially in Istanbul and Antalya, and increase the number of blue-flag beaches from 463 to 688 by 2023 and raise the lodging capacity for tourists from the existing 1.5 million to 2 million by 2023.
It is expected that by the end of 2019, 1.1 million more tourists will arrive from the Far East, 2.8 million from Central Europe and 1.1 million from the Americas.
In the first half of 2019, Turkey hosted 18 million tourists with an 11% increase compared to the same period last year, according to TurkStat.